Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
My little son kept saying a ghost followed him. What I discovered next changed our lives
Lately, our little boy Hudson has changed. He used to be a bundle of joy, always laughing and playing, but now, he’s been crying non-stop, scared of everything, and even started to stutter. He kept saying a ghost was following him at home. It really freaked me out, so I wanted to take his mind off those spooky thoughts.
A Frightening Encounter
Last weekend, we went to the children’s room and then out for some ice cream at a local cafe. I was sitting there with Hudson when suddenly, he turned pale upon seeing one of the waitresses. He started shaking and crying, and I was just terrified for him.
“Baby, what’s wrong?” I asked, trying to calm him.
“It’s a ghost…Dad told me,” he whispered, clutching my hand tightly.
“There are no ghosts, baby…”
“This one is real! I saw her in our house a few days ago, but Dad said he’d protect me and…,” Hudson trailed off, his eyes wide with fear.
Unraveling the Mystery
The mention of his father sent chills down my spine. Hudson’s father and I had separated a year ago, and he had visitation rights every weekend. But what could he possibly have told Hudson to make him this terrified? Determined to get to the bottom of this, I decided to have a talk with my ex-husband, James.
When I confronted James, he seemed genuinely surprised and concerned about Hudson’s behavior. “I have no idea what he’s talking about,” he insisted. “I’ve never mentioned any ghosts to him.”
But Hudson’s fear was real, and I knew something was terribly wrong. I decided to investigate further, starting with the waitress at the cafe. Her name was Emily, and she looked about my age, with a kind but sad expression.
“I’m sorry to bother you, but my son seems to be really scared of you. Do you know why that might be?” I asked her.
Emily looked shocked. “I’ve never seen your son before today,” she said, her eyes widening. “I can’t imagine why he’d be afraid of me.”
Dark Revelations
Determined to protect Hudson, I started to dig into James’s past. I discovered that Emily had been a close friend of his in college. They had lost touch over the years, but there was something more sinister in their past. Emily had been involved in a tragic accident that left her in a coma for months. When she woke up, she claimed to have seen spirits and was shunned by many, including James.
“Do you think it’s possible that Hudson might be sensing something…supernatural?” I asked hesitantly.
Emily sighed. “I don’t know. But if he’s seeing something, it might be related to that accident. I never meant to scare him.”
Just then, Hudson’s voice piped up from behind me. “Mommy, she’s the ghost I saw in our house.”
Emily and I exchanged horrified looks. “Hudson, what do you mean?” I asked, my heart pounding.
He explained in his little voice, “I saw her in the living room. She was crying and told me she was sorry.”
Emily’s face went white. “That sounds like me. I used to visit James at his place sometimes. Maybe…I left some part of me there.”
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