Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Old Lady Disinherits Grandson, Leaves Him Only a Bible And Note Saying, Open It When Its Hard
What a beautifully layered story about family, forgiveness, and unexpected blessings. Grace’s gesture shows a unique blend of tough love and profound thoughtfulness, teaching Mike a valuable lesson beyond just financial relief. The hidden money wasn’t merely about inheritance; it was about guiding him to understand faith and love in his own time, especially when life became challenging.
Grace’s choice to leave a Bible, rather than a traditional inheritance, could have easily been misunderstood as a slight or as her holding onto an old grudge. But by embedding this gift so cleverly within a cherished symbol of her beliefs, she gave Mike both a tangible and intangible inheritance. In his moment of need, she guided him back to her memory, her love, and perhaps to a sense of connection that he hadn’t fully appreciated when she was alive.
Mike’s decision to use the funds for his mother’s care reflects his growth and newfound perspective on family and sacrifice. His renewed attendance at church, not out of obligation but in honor of Grace, reveals how her subtle encouragement allowed him to reconnect with faith in a way that felt genuine.
Grace’s legacy is a reminder that sometimes the greatest gifts are hidden within acts that don’t appear valuable at first glance, only to reveal their worth when we need them most. This story holds such a touching lesson on the quiet power of faith, love, and second chances—and it’s a wonderful reminder of how kindness and wisdom can reach us long after someone is gone.
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