Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
She’s had her license plate for 15 years, but now the state finds it “inappropriate.”
Custom license plates provide drivers with a special chance to express their individuality. These people have the option to put personalized phrases or letter and number combinations to their license plates for an extra charge. Vanity plates provide people a chance to express themselves creatively and in a distinctive way. Vanity plate applications are sometimes denied, nevertheless, because state governments and their bureaus of motor vehicles object to controversial wording.
Wendy Auger found out lately that a term on her vanity plate—which she had proudly exhibited for fifteen years—had unexpectedly caused it to be denied. Many people smiled when she drove along the highways and back roads of her New Hampshire home because of her humorous vanity plate, which said “PB4WEGO.” Auger, a bartender from Rochester, New Hampshire’s Gonic neighborhood, was shocked to learn that the DMV found the circumstance to be disrespectful.
Auger is convinced that her fundamental right to free speech is being curtailed by the state. Furthermore, in her opinion, it is acceptable to include the term “pe* before we go” on a vanity plate. She interprets it as a common bit of wisdom that parents impart to their kids.
Auger had not bought the plate by accident. She had been looking for it for years and was excited that it was finally going to be available. She immediately decided to put “PB4WEGO” on her New Hampshire license plate, seizing the chance. The state’s decision to raise the character limit on its vanity license plates from six to seven was the driving force behind this modification.
Is Auger supposed to get a new license plate as it is fifteen years old?
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