Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
The neighbors noticed this man digging huge holes and filling soil sacks in the backyard
In the summer of 2020, Alex Dodman, a resident of Essex, UK, embarked on an ambitious venture: transforming his backyard into a swimming pool oasis. Having recently moved into a new property with his partner, Sarah, the couple faced a project that demanded both attention and skill.
With a keen eye for cost-effective solutions, Alex scoured Facebook for most of the project’s components, managing to save substantial sums compared to hiring professional contractors. From material transport to renting a digger and excavating the site, Alex took charge of every aspect of the project.
Putting his DIY skills to the test, Alex also handled the tiling and plumbing, significantly reducing the overall remodeling cost to approximately $10,000, merely a fraction of the traditional expense. Alex’s determination and hard work paid off as he successfully achieved his goal of providing his family with a private retreat. However, Alex’s latest undertaking surpasses all previous projects.
Having moved in with his fiancée, Sarah, their two children, Allie and Eddie, Alex has embarked on the complete reconstruction of their family home. Demonstrating his proficiency as a DIY enthusiast, he previously saved £75,000 by creating a home theater and gym. Now, his sights are set on an even more ambitious project, building a house for his family.
Alex’s dream of having a swimming pool in his garden inspired him to become an amateur builder. Identifying an area in need of attention, he delved into extensive research to understand the entire construction process. With meticulous planning and a comprehensive understanding of tools and methods, Alex set out to turn his dream into reality.
Though he initially believed creating a pool would be a straightforward task, Alex encountered unforeseen challenges after acquiring the necessary materials. Overcoming obstacles required time, energy, and financial investment, as well as the application of complex problem-solving skills. Undeterred, Alex persevered through the hurdles imposed by the unexpected, ultimately realizing his goal of establishing an enticing sanctuary in his garden.
Motivated by a YouTube video depicting a woman building a pool in Holland, Alex pushed forward despite delays caused by the unavoidable disruptions of Covid. He sourced materials with his own hands, leveled the land in meticulous preparation, and tackled every aspect of the construction process. Through unwavering dedication and hard work, Alex proudly claims: “I did every last part of it all by myself”.
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