Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
Gordon Ramsay shares update on fatherhood – addition to family comes seven years after couple lost baby
The most well-known aspect of Gordon Ramsay is his reputation as the feisty English chef who rose to prominence in the world of culinary pleasures. By now, the chef’s culinary talents have garnered him decades of attention.
He just shared his thoughts about how his sixth time as a father is going! To learn more about Ramsay’s update, continue reading.
This past weekend, Gordon Ramsay attended the Formula 1 Grand Prix in Las Vegas and was delighted to discuss the newest member of his family, a baby boy called Jesse James.
Ramsay,57, was open about being a father for the first time at his age. “Extraordinary,” he remarked with a sense of humor, “just blessed.” Additionally, I’m positive that I’ll be the oldest father at the school drop-off, so I’ll wear my spectacles and a cap.
Early this month, the couple welcomed their newest child, Jesse James Ramsay, who weighed a whopping seven pounds and ten ounces. To the Ramsay brigade, one more loving bundle! Chef Ramsay posted images of his son on social media, saying, “3 boys, 3 girls…done.”
Tana Ramsay, his wife, also announced the birth of her most recent kid on social media. The Ramsay family is complete, she wrote, adding, “It’s been a nerve-wracking nine months, but we’ve made it and we have been blessed with this little bundle.” We adore you so much, Jesse James Ramsay,” she wrote.
In 2016, the couple lost the child who was supposed to be their sixth. The renowned chef shared a message on the tragic incident at the time. He started by expressing gratitude to the public for their support over the past two weeks for both him and his wife. “We had a devastating weekend as Tana has sadly miscarried our son at five months,” he continued, spilling the beans to them.
Tana Ramsay eventually talked about her experiences four years later. She discussed the event in an interview in November 2020. This occurred following Chrissy Teigen’s 2020 public announcement of her own miscarriage, during which she was candid and open about the whole experience on social media. She received a lot of criticism for being so open about the entire ordeal.
Tana Ramsay went above and beyond to encourage Chrissy Teigen, even praising her candor. “I find it very emotional, and I thought she was amazing,” the woman remarked. I didn’t know all the details when I read about her predicament, but a lot of it sounded a lot like mine.
“I think she was amazing for talking about it and posting the photos that she did,” the woman continued. “It brings it all back.”
She thought back to her own miscarriage and how people would avoid talking about it as if it had never happened. “To be honest, when it happened to me, I found it really difficult when people would talk to me and not bring it up because it seemed like it never happened,” the woman stated.
“It was really difficult, so all I wanted to do was talk about it with friends, family, and anyone else who asked.” “It was a really hard experience—you go from having a baby kicking inside of you to suddenly it’s not there,” she continued.
She also mentioned how incredible Gordon had been during the whole thing. “Gordon was amazing. He’s always talked about everything. He was very good at talking it out of me and never giving me the feeling that maybe we shouldn’t talk about it,” the woman remarked.
Gordon Ramsay eventually spoke about the death of his son in 2016 in September 2023. Rocky was the child’s given name, and they were thrilled to have him in the family.
The 56-year-old famous chef remarked, “It was very difficult to lose Rocky.” You cannot watch or read a book that will help you get over that loss.
He talked about how the entire experience had been “life-changing.” Tana had some health concerns, so they went from celebrating the baby’s health one day to learning the next day that she had miscarried. Everything transpired in a span of one day.
He claimed that the tragic incident strengthened the bonds between their family members.
Oscar, the couple’s fifth child, was later welcomed into the world in 2019. And in 2023, they welcomed their sixth child, declaring that their family was now complete!
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