Beyoncé is all about paying homage to American classics, and she’s putting her own spin on a commercial from 1985 in her Levis.
The music icon Beyoncé, 43, is the star of a new Levi’s jeans ad, recreating a famous commercial from 1985 called “Launderette.” In the original ad, model Nick Kamen walks into a laundromat, strips down to his white boxers, and throws his Levi’s jeans into the washing machine while people stare.
In Beyoncé’s version, she walks into a laundromat wearing a blue denim cowboy hat, a white T-shirt, and tight-fitting jeans. Instead of water, she throws a bucket of diamonds into the machine and takes off her jeans, revealing white boxer briefs, while others watch.
The commercial is full of Beyoncé’s signature style and is set to her song “LEVII’S JEANS” featuring Post Malone from her 2024 album Cowboy Carter.
Fans were quick to share their excitement about the new ad, with comments like, “I’m analyzing every detail for clues about act three and hidden surprises,” and “THE DIAMONDS AS WATER!” Another fan said, “Now I want a pair of diamond-washed Levi’s.”
The ad is part of a new campaign called “REIIMAGINE,” where Beyoncé will appear in more commercials and different kinds of ads for Levi’s.
In a press release on Monday, September 30, Beyoncé said, “My song ‘LEVII’S JEANS’ celebrates what I see as the ultimate American outfit — something we all proudly wear.”
“I’m proud to work with Levi’s to create classic American imagery. Denim on denim is usually thought of in a more male way, so this campaign, which focuses on the strong female perspective, means a lot to me.”
“I’m excited to find new ways for our ideas to come together, empowering women and celebrating their strength.”
Kenny Mitchell, the global Chief Marketing Officer of Levi’s, said, “Levi’s has always been the unofficial uniform for people striving for better. A big part of that is constantly changing and creating new cultural trends.”
“With Beyoncé, we are exploring the idea of reimagination through this campaign. It helps us connect with our fans in fresh ways and supports the growth of our women’s line as the leading denim lifestyle brand.”
The release explains that the campaign is “inspired by Levi’s long history and the innovative ideas of one of the most important people in modern culture. It shows that the brand remains a key part of culture today.”
If you see a coin stuck in your car door handle, you’d better call the police
When you were heading toward your car, did you ever notice a coin lodged in the door handle? It’s an odd and perplexing sensation. Many have come to this conclusion after wondering if this was merely an odd accident or if it had some sort of significance. It turns out that burglars can enter cars covertly using this method. Hold on tight, because I’m going to show you how to apply this smart approach to defeat those bothersome auto thieves. We’re going to learn how to perform our own auto security, so hold on tight!
Thieves of smart cars typically choose the side where the passenger is seated when inserting tiny coins into the door handles. That being said, why is the passenger side door buttoned? The problem is that when you attempt to use your key for the central locking, it completely malfunctions. Why? You can’t fully secure your automobile because that seemingly innocuous penny got jammed in the passenger door.
Let’s introduce some mystery now. Car thieves are not just hapless snatchers; they have a more sinister agenda. The burglar might be close by, lurking in the shadows, waiting for you to give up or become preoccupied as you struggle with your key to unlock your car.What should a car owner who is handy with DIY projects do if they believe someone has tampered with their car door? Fear not—here are some helpful do-it-yourself suggestions to prevent the vehicle thief from obtaining it:
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