Jennifer Jensen from Texas celebrated her 30th birthday in New Zealand, immersing herself in nature. She brought a raincoat that soaked through in heavy rain. She recorded a complaint video that unexpectedly went viral. The famous clothing brand had to respond, and they did it in a way that exceeded expectations
“I bought this ‘rain jacket’ a couple days ago,” she started the video, revealing she had purchased the jacket specifically for its supposed waterproof capability, “I’m 100% sure that it’s raining outside, and I’m soaking wet.”
Pausing to showcase the picturesque scenery of New Zealand, she conveyed that her intent wasn’t to seek a refund. Instead, she had a unique request for the brand, “redesign this raincoat to make it waterproof and express deliver it up to the top of Hooker Valley Lake in New Zealand where I will be waiting.”
The complaint video quickly went viral, reaching over 11.6 million views and numerous comments. Audience pointed out the conspicuous silence from the famous clothing brand. However, the brand’s silence was broken with an epic marketing video.
In response, the brand shared a video on their TikTok page, revealing a staff member (skiier Jossi Wells in disguise) retrieving a red jacket from a local store in New Zealend. The video then showcased the employee boarding a helicopter to meet Jensen and deliver her new jacket.
The caption read, “We were busy express delivering Jenn her jacket at the top of the mountain. Thanks for the help, Jossi!” This post garnered over 4 million views and thousands of comments, including a delighted response from Jensen, “You guys definitely came through for me. We’ll give the new jacket a shot on my next rainy day hike,” she expressed.
Jennifer said she doesn’t understand why the first jacket didn’t function properly and wondered if it was just a ’one-time product malfunction’. “I made that short video thinking only my best friend would see it because I didn’t have a lot of followers at the time. I never imaged it would go viral and I didn’t post it expecting it would get any traction,” she said.
“I’m not an influencer and never set out to be one. I was just trying to make an unfortunate situation funny and lighthearted. I’m glad the company reached out to make amends for the customer experience let-down. It was a very fun and unexpected adventure.”
Later, Jennifer shared that she had already tested the new jacket on a rainy day, and it kept her dry for 8 miles.
This video has won the hearts of people worldwide. But even small companies can approach service with passion and pleasantly surprise their customers.
King Charles’ First Official Portrait Deemed Inappropriate
In a dramatic unveiling that has left the public and critics buzzing, King Charles III revealed his first official portrait since ascending to the throne, and reactions have been anything but tepid. As debates rage on social media and in art circles, it is clear that King Charles’ portrait is destined to be one of the most talked-about royal artworks in recent history.
The unveiling
Recently, King Charles III personally unveiled a new portrait of himself at Buckingham Palace, the first such portrait since his coronation. The Royal Family’s Instagram account shared an exclusive video of the unveiling, featuring the king himself presenting the artwork.
This significant new work will ultimately be displayed in Drapers’ Hall in London, adding to its historical art collection and offering the public a glimpse of the monarch’s regal presence.
There was an ongoing debate in the comments.
The unveiling sparked a heated debate in the comments section on the Royal Family’s Instagram post and other social media sites. Opinions were sharply divided, with some users harshly criticizing the artwork. Comments ranged from “That is hideous” and “Without sounding rude, this is the worst royal portrait I’ve ever seen” to “100% thought this was satire.”
One critic remarked, “The face is good, the rest is appalling,” while another noted, “I would have loved this if it was any other color than red. He really captured the essence of him in the face, but the harshness of the red doesn’t match the softness of his expression.”
Despite the criticism, there were also voices of appreciation, such as “A lovely portrait of King Charles! I love the way the muted background draws attention to his face!” The mixed reactions highlight the polarizing nature of the portrait and the strong emotions it has evoked among the public.
The artist
Jonathan Yeo, a prominent figure in the world of figurative painting, has earned widespread acclaim for his unique blend of traditional and experimental portraiture. Yeo’s distinctive approach involves a deep engagement with his subjects, allowing him to capture their essence beyond mere physical appearance.
His recent portrait of King Charles III epitomizes this philosophy. Yeo explained, “As a portrait artist, you get this unique opportunity to spend time with and get to know a subject, so I wanted to minimize the visual distractions and allow people to connect with the human being underneath.”
The meaning of the portrait.
A particularly striking element of Yeo’s portrait is the inclusion of a butterfly. This detail serves multiple purposes, both symbolic and compositional. Yeo elaborated, “Primarily a symbol of the beauty and precariousness of nature, it highlights the environmental causes the King has championed most of his life and certainly long before they became a mainstream conversation.”
The butterfly also provides a visual contrast to the uniform, softening the portrayal and adding layers of meaning. “In the context of art history, a butterfly often symbolizes metamorphosis and rebirth, paralleling the King’s transition from Prince to monarch during the period the portrait was created,” Yeo noted, further emphasizing the transformative phase in King Charles’s life.
Yeo expressed his gratitude and honor for being commissioned to create such a significant portrait. “It was a privilege and pleasure to have been commissioned by The Drapers’ Company to paint this portrait of His Majesty The King, the first to be unveiled since his Coronation.”
Yeo’s approach to portraiture aims to encapsulate the life experiences and humanity etched into his subjects’ faces. “I do my best to capture the life experiences and humanity etched into any individual sitter’s face, and I hope that is what I have achieved in this portrait,” he explained.
The challenge of portraying a figure as complex and significant as King Charles III was substantial, but one that Yeo found immensely rewarding. “To try and capture that for His Majesty The King, who occupies such a unique role, was both a tremendous professional challenge, and one which I thoroughly enjoyed and am immensely grateful for,” he concluded. The portrait, destined for Drapers’ Hall in London, stands as a testament to both the artist’s skill and the monarch’s enduring legacy.
Discover the lesser-known facets of King Charles III’s life in our compelling article, “8 Things About King Charles III That Will Allow Us to Know Him More Closely.” Dive beyond the regal exterior to uncover intimate details about his passions, personal experiences, and unique quirks.
Preview photo credit Kin Cheung / Associated Press / East News, theroyalfamily / Instagram, jonathanyeo / Instagram
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