Meghan Markle is thinking about a new name for her lifestyle brand, American Riviera Orchard (ARO), in case her current name doesn’t get approved, according to a source.
The U.S. Patent and Trademark Office recently rejected her application to use the ARO name, which has caused some confusion for her team.
The source mentioned that Meghan’s team might need to find a backup name, similar to what Kim Kardashian did when she had to change her shapewear brand name from Kimono to Skims due to cultural issues.
“The team is working on alternative names just in case,” the source said. “They’re a bit stressed but not too worried because Kim Kardashian also had to rebrand and it turned out fine.”
Changing the name now would be expensive because of all the branding work already done, but it’s not considered a disaster.
In March, Meghan Markle introduced her new lifestyle brand on social media and had filed for a trademark for the name American Riviera Orchard in February.
Her company aims to sell various home goods like cookbooks and tableware, as well as food and drink products such as jams and vegetable spreads. They are also considering adding a rose wine to their product line.
However, the trademark application was recently rejected. The U.S. Patent and Trademark Office (USPTO) said that “American Riviera” is a common nickname for the Santa Barbara, California area, which makes the name too generic and hard to trademark. The USPTO’s decision was announced on August 31.
The American Riviera refers to the California area, including Montecito, where Meghan Markle lives with Prince Harry and their children, Prince Archie, who is five, and Princess Lilibet, who is three.
Another source mentioned that trademark disputes are common in the U.S. and can usually be resolved. “It looks like American Riviera Orchard has received a few routine office actions, which is normal when filing for trademarks,” the source said.
The Sussexes have not yet commented on the situation.
Sir Tom Jones Tear-jerking Performance Joins D-Day Commemorations
The Normandy Landings, popularly referred to as “D-Day,” were a part of the Allied invasion of Normandy in World War II, and were celebrated for the eightieth time in June 2024. Numerous memorial services have been held in the weeks that have followed, leading up to a major event on June 6th at the British Normandy memorial in Ver-sur-Mer. Along with many other well-known people and politicians, Welsh singing icon Sir Tom Jones participated in the celebrations by passionately performing “I Won’t Crumble With You If You Fall.”
Even though it was performed as a tribute to Tom’s late wife Linda, the song turned out to be perfect for the D-Day event, giving the celebrations a heartfelt and somber tone. Tom sung of the “honor” he felt to be asked to perform at the event, and his passionate voice gave the song a lot of fire and emotion. “It is a momentous occasion that reminds us of the limitless sacrifices of that campaign,” he wrote on social media amid the beauty.
It was very breathtaking. And King Charles III and Queen Camilla greeted the twenty-three D-Day veterans in attendance. A military piper played on Gold Beach earlier in the day at precisely 7:26 a.m. to signal the start of the commemorations and the beginning of the invasions. Together with Tom Jones’s poignant vocal performance, all of these elements contributed to a powerful ceremony that honored the veterans of the Normandy Landings.
Before the D-Day commemorative ceremony, Tom sang this particular song live and brought many to tears in the audience. In 2022, he spontaneously performed “I Won’t Crumble When You Fall” during an episode of The Voice UK, in response to numerous enthusiastic requests from the audience. Tom’s strong voice reverberated throughout the room as he performed, bringing fellow judge and vocalist Anne-Marie to tears with only the piano providing accompaniment.
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