March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Dad Is Trying To Get Baby To Say “Dada” And Fails
Dad is sitting on the carpet with his darling six-month-old daughter, Lily, in a quaint living room with toys strewn around and baby equipment all over the place. Tom’s character, Dad, is adamant about hearing his young daughter say “Dada” for the first time. He’s been told by friends that their babies said “Dada” at a young age, and he’s now determined to have Lily reach the same milestone.
Tom begins by settling down in front of Lily, who is joyfully tinkering with her multicolored stacking rings while sitting cross-legged. With his sparkling eyes fixed on hers, he urges, “Come on, Lily, say ‘Dada’ for Daddy!” Lily responds with a giggle, obviously enjoying her dad’s attention.
Lily laughs, but Tom doesn’t let that stop him. He tries various strategies, such as calling Lily “Dada” repeatedly in the hopes that she will imitate him. He cries out, “Dada, dada, dada,” and makes funny faces to get Lily to pay attention.
Tom then presents a visual book with animal sounds in it. With a gesture of his hand, he asks Lily, “What does the duck say? “Quack, quack!” Excitementally, Lily claps her hands, but says nothing.
Tom then displays Lily’s beloved plush animal, a cuddly rabbit, to her and waves it. “Lily, look! It’s Bunny!” Could you say “Dada” to Bunny please? Lily doesn’t say anything, even when she reaches for the rabbit.
Tom tries everything throughout the day, including singing nursery rhymes and making goofy noises, but Lily only reacts with sweet coos and babbles. He tries, but “Dada” is still evasive.
Tom perseveres despite being frustrated. He is aware that Lily will eventually begin to speak. He shows Lily so much love and care throughout the day, savoring every second of their quality time together.
When it gets dark and Tom is getting Lily ready for bed, he puts a soft kiss on her forehead and murmurs, “Goodnight, Lily.” Perhaps you’ll say “Dada” tomorrow. Tom smiles, knowing that Lily’s response is a beautiful gurgle and that their special bond is unbreakable.
A touching scene of a father and his priceless daughter, excitedly anticipating their next adventure together, is shown to the viewers as the screen fades to dark.
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