March 8th is “a global day celebrating the social, economic, cultural, and political achievements of women,” according to the official International Women’s Day website. Additionally, the day serves as a call to action to accelerate gender parity. 2018 saw a McDonald’s in Lynwood, California, that may have given you the impression that you were seeing ghosts.
When you glanced through your Facebook feed the following morning, you might have spotted something that looked like a glitch, or even that you were in an episode of Black Mirror. It was not an error; none of those notions were accurate.
It wasn’t a trick of the eyes: the iconic McDonald’s arches emblem was inverted. It had nothing to do with their ongoing Twitter beef with Wendy’s, and it just looked like a huge, bubbly “W.” In “celebration of women everywhere,” McDonald’s revealed that the emblem has been reversed.
Although the sign at the Lynwood, California restaurant may have already been flipped, McDonald’s turned its arches inside out on Thursday, March 8, International Women’s Day, across all of its social media platforms. Workers wore hats and shirts with the “W”-style emblem, and 100 retailers countrywide had unique packaging with the logo on them.
Wendy Lewis, a spokesman for McDonald’s, provided some context.
Wendy Lewis, the chief diversity officer at McDonald’s, stated, “We flipped our iconic arches for International Women’s Day for the first time in our brand history in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.”
Lauren Altmin, a McDonald’s spokesperson, continued, “The new logo honors women everywhere.” Altmin said, “We have a long history of supporting women in the workplace and giving them the chance to grow and succeed.” “We are proud to share that, in the United States, six out of ten restaurant managers are women today. We take pride in our diversity.” Every social media platform used by the company saw a change in the logo, and 100 restaurants got unique “packaging, crew shirts, hats, and bag stuffers.”
Similar steps have been made by other brands to recognize women. With the launch of the “Jane Walker” bottle, Johnnie Walker donated $1 from each bottle to organizations that support women. Gender-related discussions are still highly relevant in popular culture. And vice president of Johnnie Walker Stephanie Jacoby stated, “We firmly feel there is no better time than now to introduce our Jane Walker icon and contribute to trailblazing organizations that share our mission.” “We are honored to celebrate everyone’s contributions to the advancement of gender equality as well as the numerous accomplishments of women.”
Brawny started a campaign called “Strength Knows No Gender,” in which she substituted female characters for the Brawny Man and gave $100,000 to Girls, Inc., an organization that assists young women in developing their financial and leadership abilities. McDonald’s did not, however, declare that it would be contributing to this effort.
Willow Smith: Success Built on My Own Terms, Not My Parents’ Fame
Willow Smith, a gifted 23-year-old singer and actress, wishes to make it clear that her parents, Will and Jada Pinkett Smith, aren’t the only people who have contributed to her career. Willow has continuously worked to forge her own route in the entertainment industry and establish her identity as an independent artist, even though she was raised in the spotlight.
Early Starts and Musical Adventure
Willow’s Hollywood career kicked off early; at the age of seven, she starred in her father’s critically praised film, I Am Legend. She gained popularity in the music industry at the age of ten because to her hit song Whip My Hair. Willow, though, has always made an effort to set herself apart from her parents’ celebrity and go on her own artistic path.
Throughout her career, Willow has put out five studio albums. This weekend, she will debut Empathogen, her much awaited sixth album. She discussed her experiences in the music industry in a recent interview with Allure magazine, saying that the idea that her parents are the only reasons for her fame has inspired her to put in even more effort.
Rejecting the Label of “Nepo Baby”
Despite what some may think, Willow is adamant that she does not match the image of a “nepo baby,” or someone who succeeds only because of their connections. She has put a lot of effort into showcasing her skills and abilities. Willow said, “I don’t have to prove anything to anyone anymore,” with assurance. She is aware that despite her parents’ notoriety, her uniqueness and spirit will always come through.
Accepting Black Relationships and Identity
Willow also talked candidly about the difficulties she faces as a Black woman in the US. Regardless of her notoriety, she stressed that being Black is an integral part of who she is. Willow uses her rich complexion, which she is proud of, to connect with people. “I love being Black,” she declared. And as everyone is aware, while that’s a place of connection, it doesn’t release you from accountability.
The Self-Reliant Smith Brothers
Apart from Willow, the other Smith siblings have made the decision to forge their own careers outside of their well-known parents. Jaden Smith, her older brother, made his feature film debut with their father in the movie The Pursuit of Happyness, and he too became successful at an early age. Since then, he’s started his own clothing line and had a prosperous career as a rapper.
Willow and Jaden have demonstrated that they are more than just famous people’s kids. They have accepted their uniqueness, made their own places for growth, and pushed boundaries in their own industries. Willow’s story demonstrates the ability to succeed in the face of criticism by having resilience and self-belief.
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