Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
Connie, pregnant dog who was rescued from shipping container, dies after rare illness — rest in peace
The story of “Connie the Container Dog,” a canine who was miraculously found by Coast Guard officials after becoming stuck in a shipping box, is among the most memorable animal rescue stories of the year. When it was revealed that Connie was pregnant, the narrative took a different course.
However, there has been a tragic development in the tale: Connie passed away following the infection of an uncommon virus.
The tale of Connie: discovered in a shipping container
Early in the year, Connie gained notoriety following an unexpected and improbable rescue.
According to a U.S. Coast Guard Heartland Facebook post, a group of marine inspectors from U.S. Coast Guard Sector Houston-Galveston were on duty on January 31 and were randomly choosing shipping containers for inspection.
After being selected at random from hundreds of containers, they were startled to hear an odd sound emanating from a container 25 feet above the ground.
In a TikTok video, a cop can be heard saying, “It’s scratching, dude.” They discovered there was a live dog confined inside the flat when they heard barking as well.
It had been a week since the golden retriever had been there. The officers surmised that she was a stray dog that had been hidden in a junkyard automobile because the cargo unit was packed with abandoned cars that were being transferred abroad for parts.
The Coast Guard officials called a nearby animal sanctuary and gave her some water. She was hungry and exhausted, but most of all, she was relieved to be saved.
“The moment we opened it, the little dog’s face was peeking out. Petty Officer 2nd Class Ryan McMahon stated, “She was right there like she knew we were going to be there to open it for her.”She simply didn’t seem afraid at all. Being in the arms of those who would look after her and leaving that dim place made her appear happier than anything else.
With approximately 10,000 containers at the Bayport Container Terminal on the Port of Houston, it was a true marvel she was found at all.
According to McMahon, who spoke to AP, “it would take at least another week to get to where she was going (on a cargo ship) and two weeks without food or water.” “I doubt she could have survived.”
Unexpected pregnancy
“Connie the Container Dog” was the moniker given to the saved dog. She was first adopted by the neighboring Pasadena Animal Shelter before being sent to the Maryland-based Forever Changed Animal Rescue.
There, during a routine check-up, the veterinarians revealed an unexpected development in the case: Connie was expecting! She was, it turned out, carrying puppies the entire time she was in the freight container, and her pregnancy was still healthy in spite of the trauma.
“We are hopeful given what we could see, even though her pregnancy is guarded due to her going without food and water for eight days or more. The fetuses have strong heartbeats and were bouncing around,” stated Forever Changed.
Connie successfully gave birth to eight gorgeous puppies in February. Given Connie’s physical condition, there were some health issues, but the mother and the puppies survived.
Peace be with you, Connie
However, Connie’s joyful ending was tragically fleeting. Connie’s death was confirmed by Forever Changed Animal Rescue on June 28.
Connie battled pythiosis, an exceedingly rare and aggressive fungal ailment that dogs can contract by drinking or swimming in contaminated water, until she passed away, according to the shelter, which expressed its “devastatement.” They claimed it was most likely something she picked up while living as a stray in Texas.
They tried everything they could to assist Connie fight the infection, but according to Forever Changed, she “declined rapidly.” They were heartbroken that she passed away so quickly after finding a home, given everything she had endured and survived.
The rescue stated, “We just couldn’t believe that this was how her story was supposed to end, after everything she had been through and survived.” “She had the sweetest spirit of any young dog, but she was also such a fighter—a real survivor.”
“She was finally receiving the love and happiness she deserved—she had finally found THE MOST PERFECT family.” Even if we are happy that she experienced a few blissful months of love and happiness, it will never seem like enough. She was due for more.
“Connie, we sincerely apologize.” Sweet girl, you would still be with us if love had the ability to save you. We will always love and miss you. You deserved so much more because you fought so hard. You can relax, ideal girl. You won’t ever be forgotten, for sure.
Despite the terrible end to her life, Connie is said to have left an amazing legacy with her inspirational narrative and the eight healthy puppies she is left with, according to Forever Changed.
It is also the desire of Forever Changed that Connie’s tale encourages people to adopt pets similar to hers. They stated, “There are thousands of dogs in Texas who are #justlikeConnie and are either living horrible lives on the streets or are put to death in shelters every day.”
Dogs are routinely left behind and disposed of like rubbish. Since nearly all of these dogs are still in good health, they are running around the streets and breeding uncontrollably, which means that entire litters of puppies are either put to death in shelters or suffer on the streets as well.
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