Fake Meat Industry Gets Cold Shoulder From Consumers Again As Beyond Meat Faces…Meat

Plant-based meat was supposed to save the pIanet, make people healthier, and liberate enslaved cows, chickens, and pigs everywhere. Instead, after an impressive start, folks have learned some hard truths about the industry and are turning away in droves.

Once consumers began to Iearn that plant-based meats were still super processed, not nearly as healthy as advertised, and required an enormous amount of machinery to produce hungry consumers largely decided that the old-school options, nameIy chickens, pigs, and cows, were better tasting and better for you.

The biggest player in the industry, Beyond Meat, released its third-quarter numbers in November of 2023, and they taste worse than ersatz ground beef. Net revenue slid, declining 8.7% year-over-year and 26% versus the previous quarter.

It wasn’t all bad news, however, as the company actually achieved free cash flow for the quarter but does not expect that to be the case in the fourth quarter. One anaIyst at the firm TD Cowen took it a step further and said the firm is in ‘survival mode’ and will need to tap the financial markets in 2024 to maintain operations.

Beyond Meat CEO Ethan Brown said: We anticipated a modest return to growth in the third quarter of 2023 that did not occur. Though we are encouraged by pockets of growth, particulariy in the EU where we saw double digit gains in net revenues on a year-over-year basis, we are disappointed by our overall results as we continue to experience worsening sector-specific and broader consumer headwinds. Beyond Meat has cited numerous reasons for its poor performance, inciuding declining foodservice sales and flagging American retail sales, but declined to suggest the possibility that the product just isn’t that good.

Country singer Toby Keith dead at 62 following cancer battle

We’re heartbroken to confirm the tragic news about Toby Keith, just months after his last performance.Country singer Toby Keith passed away Monday at the age of 62 following a battle with cancer, his family announced on Tuesday, February 6.“Toby Keith passed away peacefully last night on February 5th, surrounded by his family,” the statement issued by his family read.“He fought his fight with grace and courage,” it continued. “Please respect the privacy of his family at this time.”The Should’ve Been a Cowboy singer was disclosed the news of having cancer in June 2022. Back then, he posted on his social media and left his fans devastated and praying for his well-being.“Last fall I was diagnosed with stomach cancer. I’ve spent the last 6 months receiving chemo, radiation and surgery,” he said in a June 2022 post on X (formerly Twitter). So far, so good. I need time to breathe, recover, and relax.“I am looking forward to spending this time with my family. But I will see the fans sooner than later. I can’t wait. -T.”

Keith was probably one of the most famous names in country music.

Along with establishing a very successful career, he could also brag with an impressive family life.

Throughout his life, and especially throughout his battle with cancer, his wife of forty years, Tricia Lucus, was by his side.

The two met at a bar while he and his band were performing and they spent the night dancing together. At the time, Lucus was a 19 years old working as an oil company secretary and had a child she was raising on her own.

Speaking of Keith, she said that what attracted her to him was that “he was one of those larger-than-life guys, full of confidence.”

The couple tied the knot on March 24, 1984, after three years of dating. Keith adopted Lucus’ daughter and the two had children on their own.

Toby Keith and his wife, Trisha Lucas, at the 2023 People’s Choice Country Awards. Credit: Tammie Arroyo / Variety / Getty

Even before his diagnosis, Keith was an advocate about cancer research and in 2016 he established the Toby Keith Foundation to help provide children with cancer with housing for free.

At the People’s Choice Country Awards last September, where he received the Country Icon Award, the country singer icon shared insights into his treatment journey, describing it as a “roller coaster” experience.

Toby Keith pictured in 2014. Credit: Ethan Miller / Getty

His loss is immense. The world of music lost a legend, but his legacy would continue to live on. His resilient spirit would continue to inspire many more generations. May he rest in peace.

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