It’s sometimes easy to forget that celebrities, for all their riches and star power, are the same as the rest of us. As a result, they’re subject to the same joys and sorrows, the same heartbreaks and shocks and tough times in life.
Perhaps we would do well to remember that the next time we’re jumping into sensationalistic headlines and believing rumors that crop up without any evidence. Celebrities are people too, and challenging periods come for them as well.
Don’t believe us? You need only look as far as Ed Sheeran, whose wife was cruelly diagnosed with cancer last year while pregnant with the couple’s second child.
He’s known worldwide as one of the most successful music artists of his genration, but Ed Sheeran’s had more than his fair share of worry in the last couple of years.
As per reports, he and wife Cherry Seaborn have been married since 2019, having initially gotten together in 2015.
Yet their worlds were turned upside down last year when Cherry was diagnosed with cancer while pregnant. Compounding Sheeran’s sense of woe was the fact that his best friend died that same month.
Speaking in his Disney+ docu-series Ed Sheeran: The Sum of It All, Sheeran explained: “Cherry’s health, it was really bad, and then suddenly my best friend Jamal dies.
“You guys said, ‘Do you want to make a documentary?’ And I went, ‘Yeah, it should be me in the studio and we’ll play the gig.
“That’s not what the documentary is.”
The camera than cuts to Sheeran in floods of tears as he travels in the back of a car.
Sheeran’s wife Cherry revealed in the same documentary that doctors discovered a tumor in her arm during the sixth month of her pregnancy.
“I got diagnosed with cancer at the start of the year….,” she said. “It made me massively reflect on our mortality. I would never agree to do anything like this, but it made me think, ‘Oh if I died, what’s people’s perception of me? What do you leave behind?’”
She continued: “For Ed, the whole point is he wants to say to people, ‘I’m not just this music machine. I’m not just this robot that tries to get No. 1. I’m a father, I’m a son, I’m a friend.’ It wasn’t until this year when I was like, ‘I might die.’”
Following months of worry, Cherry successfully delivered she and her husband’s second child. She underwent successful surgery to address the tumor in her arm shortly thereafter.
We can’t begin to imagine the worry that must have gripped Ed Sheeran upon learning his wife had a tumor while pregnant. Thank God everything turned out okay.
In-N-Out Stuns Fans with Controversial Announcement After 75 Years: A Bold Move of Genius
Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
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