In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.
For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.
According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Inside Paul McCartney’s $1.2 Billion Paradise Getaway – You Won’t Believe Who He Took With Him!
Paul McCartney, the famous musician and former Beatles member, and his wife Nancy Shevell recently went on a luxury vacation to a Caribbean island. There, they enjoyed the best amenities and beautiful views. Together, they have a net worth of $1.2 billion, and they didn’t hold back on spending to make sure their trip was as relaxing as possible. They stayed in a high-end villa with a private chef to cook their meals and a well-known masseuse to help them unwind.
Celebrating their 17 years of marriage in the peaceful beauty of the Caribbean, Paul McCartney and Nancy Shevell embraced a lifestyle of luxury and relaxation. In their stunning villa, they enjoyed the calm surroundings, basked in the Caribbean sun, and swam in the clear blue waters of the sea.
With personalized services close by, the couple enjoyed meals prepared by a private chef, who used the freshest local ingredients. From delicious seafood feasts to unique tropical dishes, each meal was crafted to delight their taste buds and provide a memorable experience.
Along with fine dining, they treated themselves to soothing massages from a well-known masseuse, whose expert touch helped ease away the daily stresses. With rejuvenating massages and relaxing treatments, they let themselves fully unwind and enjoy a state of calm.
Reflecting on their special getaway, McCartney shared his happiness in spending time with his wife, saying, “I’m enjoying my old age with my best mate.” For McCartney and Shevell, this Caribbean trip was more than a vacation; it was a celebration of their love and the simple joys of life.
While enjoying the Caribbean’s beauty, they showcased a lifestyle of true leisure that many admire. Their strong bond and shared love for life’s pleasures showed how to live well and savor every moment.
As their Caribbean trip came to an end, McCartney and Shevell returned home with treasured memories. For them, real luxury wasn’t about material things but in sharing special moments together, appreciating life’s simple pleasures in the paradise of the Caribbean.
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