In 2017, a Dairy Queen in Kewaskum, Wisconsin grabbed attention online with a message posted in its front window, causing quite a stir across the internet.
Some words or expressions, like ”Merry Christmas,” can stir up controversy, even when they seem harmless to some.
In a world filled with different beliefs and traditions, what feels like a simple greeting to one person might come across as exclusionary to another.
It’s that clash of perspectives that can turn a seemingly innocent phrase into a hot topic. Take, for example, a Dairy Queen in Wisconsin that made headlines with a bold sign on its window — sparking a heated debate online.

For years, a Dairy Queen in Kewaskum, Wisconsin, has proudly displayed a ”politically incorrect” sign on its window. While locals have long been familiar with it, back in 2017, an out-of-town customer took notice and set the internet on fire.
The store’s owner, Kevin Scheunemann, is the one who put up the sign, and he stands by its message.
“I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country,” Scheunemann explained to WeAreGreenBay.com.
The sign in Kewaskum
So, what did the sign actually say?
It proudly declared the restaurant’s stance on “political incorrectness,” emphasizing holiday greetings like “Merry Christmas,” “Happy Easter,” and “God Bless America.” It also included the phrase “In God we trust” and offered free sundaes to veterans on Veteran’s Day.

According to the owner, he decided to put up the sign back in 2012, after a customer was upset by Christian music playing inside the restaurant.
“I just felt it was more appropriate to disclose these kinds of expressions,” Scheunemann continued. “It just seems that those kinds of values and principles are becoming controversial in society.”
Despite the occasional controversy, Scheunemann stands firm, willing to have a conversation with anyone who disagrees, but also proud of his values.
”Pretty tasteless”
But as mentioned, not everyone agreed with Scheunemann’s perspective. One customer from Oregon posted the sign on Dairy Queen’s national Facebook page in 2017, complaining about its exclusive nature.
This sparked a flood of negative comments, with people like Steve Thomas from Milwaukee saying, “I feel this is a pretty tasteless thing to have posted at one of your franchises. The part I disagree with is his use of the term ‘snowflake’… he’s alienating half the population by using that term.”
Thomas continued, “The other thing I don’t like is him belittling ‘safe spaces.’ Young adults need a safe place to talk when they’re struggling but won’t go because of the criticism they might receive. That’s why I disagree with this sign.”
Despite the backlash, many showed their support for Scheunemann, with some people even traveling long distances to snap a picture with the owner.
I just had to post this. Naturally, it was really busy tonight. This customer comes up to counter and says he has…Posted by Kevin Scheunemann on Saturday, June 30, 2018
In response to the controversy, Dairy Queen released a statement:
“American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or other franchise owners. We expect our franchisees and employees to treat every customer with dignity and respect.”
New controversy
Then in 2020, the same Dairy Queen found itself at the center of another debate when a Donald Trump campaign sign, placed next to the restaurant’s parking lot, was nearly stolen.
CCTV footage showed two people trying to take the large Trump sign, but they couldn’t fit it into their car. Scheunemann, who posted about the incident on Facebook, even offered a $500 Dairy Queen gift card for information leading to the suspects’ arrest.
Love it or hate it, Dairy Queen’s politically charged sign has certainly sparked conversation over the years.
Whether you’re all for Scheunemann’s unapologetic stance or feel it crosses a line, it’s clear that his message has struck a chord with people from all walks of life. From heated debates on social media to those who travel miles just to snap a photo with the sign, it’s a reminder of how a single statement can ignite a much larger conversation.
So, what do you think? Does Scheunemann’s sign represent standing strong in your beliefs, or is it a step too far in today’s divided world?
Restaurant Owner Discovers Cleaner Secretly Collects Leftovers From Tables And Follows Her After Work to Find out Why She Needs It

Restaurant owner George Carson was taken aback when he discovered that one of his cleaners, Consuelo Ruiz, was sneaking leftovers from customers’ plates. George owned The Kettle of Fish, a prestigious New York restaurant that had been in his family for generations. While his manager, Colt Farlow, was in charge of day-to-day operations, George frequently dropped in unannounced to keep an eye on things. One late night, George noticed Consuelo discreetly scraping leftover food from plates into a bag under her apron. Instead of confronting her, he decided to follow her and understand her actions.
As Consuelo left the restaurant, George trailed her through the city’s quieter streets until she entered an old, condemned factory building. Curious, he peered inside and found her distributing the food to four young children. George was shocked to see that Consuelo was bringing these scraps home to feed her family. Deeply disturbed, he slipped away, determined to address the situation without causing her embarrassment.
The next day, George summoned Farlow to his office. With a mix of controlled anger and disappointment, George confronted his manager about Consuelo’s situation and the fact that Farlow had allowed her to live off scraps. He revealed that he knew Farlow had been skimming from her wages, leaving her with barely enough to survive. Farlow stammered, attempting to deflect blame, but George was resolute. He dismissed Farlow on the spot, outraged by his exploitation of someone so vulnerable.
When George called Consuelo into his office, she feared the worst. But instead of reprimanding her, George offered compassion and understanding. He assured her that not only would she receive a full, fair wage, but she and her children would also have a safe place to live. George explained that his grandfather, too, had been an immigrant who arrived with little more than hope and hard work. Thanks to the kindness shown to him, he had built a legacy, and George wanted to pay that generosity forward.
With tears in her eyes, Consuelo expressed her gratitude, deeply moved by George’s empathy and support. George told her, “One day, maybe you or your children will help someone else. That’s the true American Dream.”
Leave a Reply