In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
Feel free to SHARE this story with friends and family on Facebook!
Heartbroken Gary Sinise mourning sudden death of son, 33
Forrest Gump star Gary Sinise shared the heartbreaking news of his son’s passing on the Gary Sinise Foundation‘s website and his Instagram page, revealing that the 33-year-old McCanna Anthony “Mac” Sinise lost his battle to cancer.
Mac was diagnosed with a rare form of cancer known as Chordoma on August 8, 2018, just three months after his mother was diagnosed with stage three breast cancer.
However, as his mother Moira’s treatment was successful, Mac’s condition only worsened over time, gradually robbing him of his mobility.
Gary expressed his immense grief for the loss of his loving son.
“Like any family experiencing such a loss, we are heartbroken and have been managing as best we can. As parents, it is so difficult losing a child. My heart goes out to all who have suffered a similar loss, and to anyone who has lost a loved one. We’ve all experienced it in some way. Over the years I have met so many families of our fallen heroes. It’s heartbreaking, and it’s just damn hard,” the heartbroken actor wrote.
“Our family’s cancer fight lasted for 5 ½ years, and it became more and more challenging as time went on. While our hearts ache at missing him, we are comforted in knowing that Mac is no longer struggling, and inspired and moved by how he managed it. He fought an uphill battle against a cancer that has no cure, but he never quit trying.”
A number of celebrities posted messages of support for Gary and his family on Instagram.
“We are so sorry Gary. You & your family are deeply loved by so many,” wrote Angie Harmon. “We are all praying for you. Love you so very much.”
Alyssa Milano, meanwhile, posted: “I’m so sorry, Gary. I’m praying for your family. And sending you love and strength.”
Mac’s life was a fulfilling one. He joined the Gary Sinise Foundation as an assistant manager of education and outreach and pursued his passion for music until the very end. He performed alongside his father in the Lt. Dan Band as a drummer.
Since his diagnosis, Mac had undergone five spine surgeries and was left paralyzed from his waist down, but he never stopped doing what he loved; making music. Just before his passing, he had completed work on an album Resurrection & Revival.
Mac studied songwriting and composition at the University of Southern California from where he graduated.
Gary said that the family is ensuring Mac’s album, Mac Sinise: Resurrection and Revival, is released and pressed on vinyl.
Mac was laid to rest on January 5.
We are so sorry for Gary Sinise loss. Our thoughts and prayers go to him and his family during this time of grief.
Leave a Reply