In a bid to boost viewership, Albanian TV station Zjarr made headlines with an unconventional approach: hiring young journalist Enki Bracaj, who delivered news segments without wearing a bra. Albania, a traditionally conservative Balkan nation where about 60% of the population identifies as Muslim, reacted strongly to the station’s choice, sparking heated debates and garnering widespread attention on social media.
Despite the initial backlash, Zjarr’s strategy proved remarkably successful. “In Albania, where political influence often manipulates the news, viewers were ready for a medium that delivered information ‘naked’—both literally and symbolically,” explained Zjarr TV owner Ismet Drishti in a 2016 interview with AFP.
Drishti emphasized that the presentation aimed not at sensationalism but at promoting transparency in news reporting. “We aren’t selling sex; we’re presenting the news as it is. This approach is both symbolic and effective for publicity.”
Enki Bracaj, then 21, quickly became a local celebrity after joining Zjarr in 2016. She explained that the idea to present braless was her own, inspired by her decision to wear an open blouse to her job interview.
“In this competitive industry, I just found a way to stand out,” Enki said, noting that her family was supportive of her choice. “To succeed, I knew I had to be bold and offer something different.”
When Enki eventually left Zjarr, rumors circulated that salary disputes were to blame, but the station felt she overstepped when she took a modeling opportunity with Playboy.
Her successor, 24-year-old Greta Hoxhaj, followed a similar style in her on-air presentation. “I worked in local television for five years with little recognition,” Hoxhaj said. “In just three months at Zjarr, I became a star.” She noted that her appearance on air was far more provocative than her everyday style.
Videos of these Albanian news anchors have since gone viral, igniting debate. While some viewers support their choice of dress, others argue that media outlets should prioritize professionalism and respect.
“Too many women on TV have necklines that are way too low,” one viewer commented. Another added, “It’s disheartening to see such tactics used just to gain screen time.”
Despite the criticism, Hoxhaj remains unfazed. “What matters is that I’m succeeding in my work and enjoying my newfound fame. I have a beautiful life filled with love,” she shared.
What do you think about this approach to news broadcasting?
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‘She’s in Pain’: Liam Payne’s Girlfriend Seen for the First Time since the Tragic Death of the Singer at 31 – Photos
In the aftermath of Liam Payne’s tragic death at 31, his girlfriend, Kate Cassidy, has been spotted for the first time. On October 20, she was seen in Florida, accompanied by friends during a casual outing to buy pet supplies.
The 25-year-old influencer kept it low-key in an oversized graphic tee and sweatpants, with her hair down. They were joined by Nala, the dog Payne and Cassidy rescued together, prompting fans to express concern for her emotional state online. Many noted she appeared exhausted and heartbroken, with comments reflecting empathy and shared grief.
Just days after Payne’s passing in Buenos Aires on October 16, Cassidy took to social media to express her feelings of loss and gratitude for the support she’s received, asking for space to navigate her grief.
Their vacation in Argentina had initially seemed joyful, with the couple sharing happy moments on social media. However, Cassidy left for Florida on October 14, citing travel anxiety, while Payne stayed behind.
Shortly before his death, Payne shared a video on Snapchat depicting a “lovely” day, though some followers noted that he appeared troubled. Observant fans commented on his demeanor, expressing concern for his emotional well-being.
As Cassidy grapples with her loss, the outpouring of support from fans continues to emphasize the bond she shared with Payne and the depth of her heartbreak.
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