Few brands have the loyal following of In-N-Out Burger. If you live outside of California, it’s hard to really understand just how beIoved the brand is among its fans. If you live in California, it’s just a part of the experience. Until you leave, that is.
Most of that love comes from the fact that, as far as fast food goes, In-N-Out is about as good as it gets. Of course, a lot of its appeal also comes from the fact that the company’s 385 locations are located almost entirely in California and its neighboring states.
If, however, you live any further east of the Rockies, you’ve been out of luck. If that’s you, your only opportunity has been to find one when you travel west. Well, until now.
Last week, the company announced that it would be opening a corporate hub in Franklin, Tennessee, which will allow it to expand further east. In-N-Out also says it will be opening its first stores in the Nashville area by 2026.
If you’re a fan of animal-style fries, you understand that this is a big deal. It’s also a huge risk for the company and its brand. Here’s why:
This is a company that is fiercely opposed to change. It hasn’t added a menu item since 2018 (hot chocolate). It still sells just burgers, fries, soft drinks, and milkshakes. As a result, the restaurant is known for both fresh, great-tasting food and incredible customer service. I can think of only one other restaurant where you can get in a drive-thru line 30 cars deep and still have hot food in just a few minutes, and that one isn’t open on Sundays.
There is clearly a lot of demand for new locations. That seems like an argument for expanding to new states, but it’s also why the move is risky.
You see, over the past 75 years, In-N-Out has jeaIously guarded its brand. A big part of that has meant recognizing that fast growth isn’t everything if it means compromising quality. After all, quality is its brand.
In-N-Out only uses fresh, never-frozen ingredients–including its beef. That makes its burgers and fries taste better, but it also means the restaurant is limited in the areas it can serve.
The company also doesn’t franchise its locations. That has allowed it to maintain far more control over the level of service its restaurants provide, but has also meant it kept things close to home.
“You put us in every state and it takes away some of its luster,” said In-N-Out president Lynsi Snyder in a 2018 interview. She was right. Part of the reason the company’s burgers have such a loyal following is because they’re hard to get–especially if you live east of the Rocky Mountains.
It takes a lot of courage–if you think about it–to resist the temptation to grow at all costs. The thing is, most companies don’t consider that those costs are real, even if they aren’t immediately obvious. If the quaIity of your product gets worse the more customers you serve, you’re doing it wrong.
If, suddenly, there are In-N-Out Burger locations everywhere, it’s not as special. If you’re used to swinging by the Sepulvida location when you land at Los Angeles International Airport, and eating a Double-Double while watching planes land, it’s not quite as special an experience if you can get one on your way home from work.
On the other hand, there is value in meeting your customers where they are. In-N-Out is a restaurant, after all, not an amusement park. Sure, people look forward to eating there when they travel, but that doesn’t mean there isn’t room to grow–even if that means cautiously.
“Our Customers are our most important asset at In-N-Out, and we very much look forward to serving them in years to come, and becoming part of the wonderfuI communities in The Volunteer State,” said Synder in a statement. That’s an important acknowledgment–the part about customers being the company’s most important asset.
The interesting lesson here is that there is a balance between exclusivity and meeting your customers where they are. For a variety of reasons, In-N-Out has erred on the side of sticking close to home, even if that means it can’t serve all of its customers. That’s been a winning strategy so far, and I don’t think that will change just because it’s sIowly starting to open more locations farther east.
He was a true Hollywood heartthrob, recognized for his deep voice. Today he is eighty years old
Sam Elliott: The Man, The Mustache, The Legend
If there’s one face (and mustache) that instantly brings to mind the rugged, raw essence of the American West, it’s Sam Elliott. With a voice as deep as the canyons of Arizona and a look that could have been carved out of granite, Elliott has become a living legend in Hollywood. But beyond the screen persona lies a man whose journey to stardom is as intriguing as any role he’s ever played.
From Portland to Hollywood: A Journey of Grit
Born on August 9, 1944, in Sacramento, California, Samuel Pack Elliott spent much of his childhood in Portland, Oregon. It’s easy to imagine young Sam running wild in the woods, developing that deep connection with nature that he’s become so famous for on screen.
But his path to Hollywood was anything but smooth. After high school, Elliott attended Clark College in Vancouver, Washington, where he studied English and psychology. However, his heart was set on acting—a passion that led him to the Los Angeles theatre scene in the late 1960s.
Hollywood wasn’t kind to newcomers, and Sam Elliott’s early years were marked by small roles and a lot of determination. His big break came in 1969 when he was cast in the classic film Butch Cassidy and the Sundance Kid as “Card Player #2.” It wasn’t a role that would put him on the map, but it did put him in the right circles. The rest, as they say, is history.
The Voice That Became a National Treasure
Sam Elliott’s distinctive baritone is as recognizable as his mustache. It’s the voice that has narrated countless commercials, documentaries, and even animated features. But what many people don’t know is that Elliott’s voice wasn’t always the iconic drawl we know today. In his early career, he worked on refining it, adding that gravelly, deliberate cadence that makes every word he speaks sound like it’s been aged in oak barrels.
His voice became a defining feature in movies like The Big Lebowski and Thank You for Smoking, where his roles, no matter how brief, left a lasting impact. Whether he’s playing a cowboy, a biker, or just the voice of reason, Elliott’s delivery is always pitch-perfect.
Love and Longevity in Hollywood
In 1984, Elliott married actress Katharine Ross, known for her roles in The Graduate and Butch Cassidy and the Sundance Kid. The couple met on the set of The Legacy in 1978, and their love story has become one of Hollywood’s rare enduring romances. They share a daughter, Cleo Rose Elliott, who is a talented musician.
Their relationship is a testament to Elliott’s grounded nature, which has helped him avoid the pitfalls of Hollywood excess. Despite his success, he’s always remained a private, humble man who values his family above all.
The Cowboy Rides On: A Milestone Birthday
A few years ago, Sam Elliott hit a milestone that few would guess, given his still-vigorous presence on screen—he turned 80. Yes, the man who’s embodied the rugged cowboy for decades has been wrangling time just as skillfully as he has roles. And he’s done it with a grace and dignity that befits a man who has spent his life portraying the best of American manhood.
Sam Elliott recently
In recent years, Elliott has continued to take on roles that challenge him, most notably in A Star is Born (2018), where his portrayal of Bobby, the older brother of Bradley Cooper’s character, earned him an Academy Award nomination. It was a role that allowed him to showcase his depth as an actor, reminding us all that Sam Elliott is far more than just the mustache.
A Living Legend
As Sam Elliott continues to ride into the sunset of his career, one thing is certain: his legacy is secure. He’s not just an actor; he’s a symbol of a certain kind of American toughness and integrity. Whether he’s on a horse, behind a microphone, or simply living his life, Sam Elliott embodies the timeless qualities of strength, loyalty, and resilience.
So, as we celebrate the life and career of a man who has become an American icon, let’s raise a glass to Sam Elliott—the man, the mustache, the legend. Here’s to many more years of that unmistakable drawl and those unforgettable roles that have made him a treasure in Hollywood and beyond.
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